Creative Direction, Brand Refresh, Web Design, Production, Visual Strategy, Project Management, Digital Design, Print & Marketing Collaterals, Packaging Design, Campaigns

Happyglam

I led a brand refresh, updating the visuals to bring more vibrancy and personality to the identity as well as incorporating new brand messaging, "We make beauty uncomplicated." My work ensured the brand felt fresh, approachable, and aligned with its mission.

Art Direction: Stephanie Rae
Photographer: Oleksii Petrenko

Art Direction: Stephanie Rae
Photographer: Ilinca @ilco.pro

Art Direction & Campaigns

One of my favorite tasks is to create a visually engaging campaign to launch a new product or enhance brand awareness. After collaborating with the team, I came up with Sunset Aperitivo — a trio of fun polishes that emulates a warm Italian evening with the girls, glam, and drinks.

NPD & Production & Art Direction: Stephanie Rae
Photographer: Julia Goodwin

I led a brand refresh, updating the visuals to bring more vibrancy and personality to the identity as well as incorporating new brand messaging, "We make beauty uncomplicated." My work ensured the brand felt fresh, approachable, and aligned with its mission.

Art Direction & Campaigns

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