
Creative Direction, Production, Visual Strategy, Project Management, Digital Design, Print & Marketing Collaterals, Campaigns
Kerbholz
Kerbholz’s timeless aesthetic and sustainable ethos inspired a refined approach to its visual identity. I crafted cohesive design assets to campaigns that highlight its connection to nature and craftsmanship.
Black Friday Visuals
Art Direction & Production: Stephanie Rae
Production Assistant & Editing: Flo Van Beveren
Photographer: Christian Rückert
Lamp Collection Launch
Art Direction: Stephanie Rae
Photographer: Christian Rückert
When it comes to product launches, I consider every visual touchpoint—from campaign assets and social media content to PDP image stacks and cohesive storytelling across multiple products. My focus is on creating a seamless visual narrative that ties everything together, ensuring the launch feels polished, impactful, and strategically aligned.