Context
Coco & Eve is a fast-growing beauty brand with a constant rhythm of new launches, seasonal campaigns, and digital content needs across haircare, skincare, body care, and loyalty. The work needed to stay visually consistent with the brand while flexing across different product ranges, campaign messages, and performance channels.
Role
As Brand Designer and Digital Designer, I supported creative across product launches, paid social, CRM, e-commerce, and organic content. My role included art direction, campaign asset development, social media design, email layouts, visual merchandising support, and adapting launch concepts into the formats needed for digital rollout.
Approach
The focus was on creating beauty content that could move quickly while staying relevant next to their competitors. Each product range needed its own visual angle, while still sitting clearly inside the Coco & Eve world. For launches like Youth Revive, the new skincare range, Bond Builder, and Bali Beauty Club, I worked across mood, messaging hierarchy, product storytelling, and digital adaptation to make each campaign feel distinct, shoppable, and easy to roll out across channels.
Output
The final work spanned launch assets, paid social creative, email designs, website visuals, social media content, campaign toolkits, and product storytelling across multiple ranges. For the innovative retinol-haircare Youth Revive line and new skincare product range, I contributed heavily to the art direction and digital rollout, helping shape how the range showed up visually across campaign and commerce assets, while the on-set production was handled separately.
Impact
The work supported Coco & Eve’s launch and campaign cadence with a more consistent flow of high-quality creative across key digital channels. By turning product stories into clear, scroll-ready, and commerce-friendly assets, the brand could keep new ranges, seasonal moments, and loyalty initiatives moving across email, social, paid, and e-commerce while keeping its Bali-inspired self care messaging.
Services
E-Commerce
Campaign Concept
Art Direction
Paid Social
Credits
Brand & Digital Designer: Stephanie Rae Ibanez
Senior Brand Designer & Video Editor: Greta Costioli
Digital Designer: Ruthie Byrne
Digital Designer: Natasya Nathra
Photographer: France & Jesse
Photographer: Adriana Gastélum at GADRIANA Studio
